About Me

My name is Erika, I’m 34 years old and I live in New York City. In this blog I am the owner and author, and I try to acquaint you with care products, decorative cosmetics, interesting people from the beauty industry. I have been in love with cosmetics for over 19 years, for a long time I was just a user, cosmetic delights were piling up in my bathroom, then in my bedroom and closets, they were given as presents, knowledge and experience were swarming in my head, pressing on my brain and finally, when I was fed up with everyone around me to gnashing teeth, I decided to express my opinion more widely, combining it with my main activity.

Beauty blogging for me is a hobby that requires more than enough investment of money, time and effort. But despite this blog is not a commercial, my opinion is an expert. I’m not a doctor who parses formulas by the bone, not a photo model with perfect cheekbones that will highlight any blush in a winning light, not a photographer with perfect photos or masterful retouching, but just – a young woman and mother of twins, who every day like you go to the office, where she has her own headwash and the shadows disappear from her eyelids at noon, stands in traffic and breaks her nails against the doors or when closing the hood, has her own family and household, and they all need something to smear, improve, advise and wash their heads with from time to time. Basically, a user of all things beautiful, just like you, but who found a little time to share my experience with you.

I travel a little bit around the world, not bypassing beauty locations both in metropolitan areas and in exotic places, from where I bring different products.