Have you heard of virtual fitting rooms, printed make-ups and smart mirrors? So how is the beauty industry changing and is there a real benefit from coming innovations? Competing for consumers in a highly competitive market, beauty and cosmetics brands are trying to develop the latest technology to be able to survive from machine learning, virtual and augmented reality, and artificial intelligence. But are there any real benefits from these beauty innovations? Or maybe are these just regular marketing tricks? When world-known L’Oreal announced last year that the company wanted to see its brand not just as a world leader in cosmetics and beauty industry, but as a world leader in beauty technology, it became clear that big changes ...

Black cumin oil Nigella Sativa is a treasure trove of vitamins, Omega 3, Omega 6, Omega 9, thymoquinone, trace elements and various natural substances contained in it, this product is one of the most popular in folk medicine healing agent especially in the Arab countries. At the moment, various popular pharmaceutical corporations in many countries of the world add the oil in various medicines: as a pharmacological raw material black cumin is most actively used in Muslim countries (Egypt, UAE, Syria, Saudi Arabia, Pakistan) and such developed countries as France, Germany, Italy, England and America. There are a lot of myths and misconceptions. But we want to reveal the truth on one of them: quality cold-pressed black cumin ...

Summer is the perfect time to show off your hands and feet in all their glory. That's why they need daily care and increased care. How to preserve the beauty of the skin in this period, its softness and smoothness, we will discuss in this article. Peculiarities of care skin care for hands and feet in the summer. Elegant sundresses, no sleeves, light sandals delight the eye and add to the troubles. Summertime brings more dryness and flakiness of the skin - because of constant contact with water, household chemicals, and the hot sun. It's not uncommon for pigment spots to appear. It's fair to mention that men should also pay attention to this, because often their physical activity is ...

Water is thought to be the basis of life. It's found in every cell of the body. And the loss of water from your skin cells is a major cause of wrinkles, flakiness, redness, and other unwanted blemishes. But that doesn't mean that you can't get rid of wrinkles by continuously sitting in the bathtub! On the contrary, it often appears drier, flakier and more dehydrated. What causes this phenomenon and how is this paradox explained? The role of water in our lives Scientists have calculated that the human body consists of 60-80% water (the difference depends on the method of calculation). And to maintain the water balance we need to constantly drink fluids and consume products containing it ...